Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Author(s): Mark W Schaefer
Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.
Product Information
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} - one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association
General Fields
- :
- : Mark W. Schaefer
- : Mark W. Schaefer
- : 0.2
- : 17 February 2014
- : 229mm X 152mm X 8mm
- : United States
- : books
Special Fields
- : Mark W Schaefer
- : Mark W Schaefer
- : black & white illustrations
- : black & white illustrations
- : 142
- : 142
- : 658.8
- : 658.8
- : Paperback / softback
- : Paperback / softback